Can Rudy Coffee Save Giuliani from Financial Ruin or Just Brew Up More Debt?

Rudy Giuliani, the once-celebrated “America’s Mayor” and former attorney to Donald Trump, has ventured into the world of coffee with his new brand, “Rudy Coffee.” This move marks a notable shift for Giuliani, who is attempting to navigate a period fraught with financial and legal challenges.

Set to begin shipping in June, Rudy Coffee features three different styles of coffee beans. Each 2-pound bag, priced at $29.99, sports an image of Giuliani and slogans such as “fighting for justice.”

Giuliani’s website emphasizes his enduring passion for coffee, claiming it has been a constant in his fast-paced life and highlighting its health benefits. He assures potential customers of the quality of his fresh-roasted specialty coffee.

Giuliani’s promotional efforts quickly became a hot topic on social media. A video he shared to advertise Rudy Coffee was met with widespread mockery.

Notably, George Conway, a staunch critic of Giuliani, joked that the coffee would soon be available at prison commissaries. Others questioned the authenticity of the ad, likening it to a sketch from “Saturday Night Live” and speculating about the taste of the coffee in less than flattering terms.

His entry into the coffee business comes amidst significant personal turmoil. He faces an estimated $148 million in debt following a defamation lawsuit loss to Georgia election workers.

In December, he filed for bankruptcy and is currently selling his Manhattan home, though he maintains a residence in Florida. Additionally, Giuliani is embroiled in legal issues in Georgia and Arizona, accused of election interference. His credibility suffered further when WABC Radio suspended him for promoting unfounded conspiracy theories about the 2020 election.

Despite the surrounding controversies, Giuliani’s representatives present the coffee venture as a logical extension of his personal brand. A spokesperson highlighted Giuliani’s storied career in law enforcement and public safety, suggesting he remains a respected public figure who endorses only what he believes in.

They pointed out his habitual coffee consumption, driven by his demanding schedule, and encouraged critics to try the coffee before passing judgment.